What I Do
I combine more than a decade of experience in the communications field with in-depth technical knowledge of health policy and development issues to help organizations better convey important messages. My work spans:
STRATEGIC COMMUNICATIONS
You've got solid research, a dedicated staff, and impactful programs—and you want the world to know.
A comprehensive communications strategy works across a variety of platforms to highlight your successes and increase opportunities for collaboration with partners and donors. I can support existing teams around major events and campaigns or build communications strategies from the ground up.
My experience includes:
— Directing messaging and design for the American Society for Microbiology 2017-18 Global Impact Report.
— Compiling program successes and identifying key messages and points of interest for the Management Sciences for Health Leadership, Management, and Governance Project's Final Report.
— Coordinating event teams in six countries for the launch of the 2016 Global Nutrition Report, including compiling and disseminating key messages with a digital toolkit.
— Working with partner organizations to launch campaigns around global health observances such as Universal Health Coverage Day, World TB Day, and World Malaria Day with the Management Sciences for Health Systems for Improved Access to Pharmaceuticals and Services (SIAPS) Program.
— Identifying opportunities to spread key messages on antimicrobial resistance through the placement of op-eds and other media outreach initiatives for the Center for Disease Dynamics, Economics, and Policy.
Writing & Editorial
Are you looking for help writing an annual report, a grant proposal, an op-ed, or a new blog series for your website? Or do you just need an extra set of eyes to make sure your writing is clear and concise? I bring more than 10 years of copywriting and editing services to the table to ensure your digital content, publications, and presentations look their best.
Projects include:
— Writing op-eds and blog posts for NCDFREE.
— Proofreading the Women's Refugee Commission Prison for Survivors report.
— Copy editing the American Society for Microbiology 2016 Global Impact Report.
— Writing the Contributions to USAID Priorities and Health Systems Strengthening sections of the Management Sciences for Health Leadership, Management, and Governance Project's Final Report (pp. 12-20).
— Writing and editing blog posts for the Global Nutrition Report website.
— Writing and editing posts on universal health coverage, antimicrobial resistance, and other health topics for Management Sciences for Health.
— Ghostwriting op-eds and blog posts for policy makers and other organizational leaders (samples available on request).
Content Creation & Management
Supplying a steady flow of content to your website and social media feeds can be time-consuming—especially during crunch times around an event or annual report launch. My content calendars and experience with a variety of content management systems can help take the pressure off.
Recent projects include:
— Updating content for the CultureSummit 2018—Abu Dhabi website (WordPress) and creating graphics and other social media content for the CultureSummit social media feeds (examples available on request).
— Drafting content posting calendars for the 2016 Global Nutrition Report, the Management Sciences for Health SIAPS Program, and the Center for Disease Dynamics, Economics, and Policy (examples available on request).
— Creating presentations for use at major events and conferences, including the UN High-Level Political Forum on the SDGs and the 2016 EAT Forum.
— Updating content on websites using the WordPress, Drupal, SquareSpace content management systems.
— Working with organizations and developers to manage website upgrades.
SOCIAL MEDIA & DIGITAL STRATEGY
Publicizing your successes is easy if you use the right channels.
Social media and digital outreach can help your work gain recognition from policymakers and influencers. My strategies help organizations increase their social media followings, engage with partners, and spread important messages about their projects and events.
My work has included:
— Designing imagery, drafting key messages, and identifying relevant hashtags for the CultureSummit—Abu Dhabi 2018 Twitter, Facebook, and Instagram feeds (samples available on request).
— Compiling and editing digital toolkits, including for the 2016 American Society for the American Society for Microbiology Global Impact Report and the 2016 Global Nutrition Report.
— Collaborating with USAID and other health partners to organize a Twitter chat for World TB Day 2016.
— Managing social media feeds for the Global Nutrition Report, the Management Sciences for Health Systems for Improved Access to Pharmaceuticals and Services (SIAPS) Program, and the Center for Disease Dynamics, Economics, and Policy.